CREATIVE DIRECTIONOver the past 3 years, I have directed multiple campaigns for Just Sunnies, Sunglass Connection and Bask Eyewear. Some of my favourites are below.
Bask Eyewear - This Is Bask (Re-brand)
From concept to campaign roll-out, this shoot aimed to embody the modern luxury of Bask Eyewear, repositioning the brand as a premium and fashion-forward industry player. The styling matched the new brand colours, with luxe-Australian jewelery to add coastal glamour.
Styling & Direction ~ Chantelle Valentine Photographer ~ Anne Carolien Kohler HMUA ~ Makeup by Immogen
Just Sunnies - Shades Of Summer
I led the creative direction of the 2024 Just Sunnies summer campaign - Shades of Summer. The intial concept was centred around a typical aussie summer with the key audience being Gen-Z, which was a new approach for Just Sunnies.
Styling & Direction ~ Chantelle Valentine
Photographer ~ Anne Carolien Kohler Videographer ~ Bailey Hill
